Music News

Gangnam Style Bests Justin Bieber for Most-Watched YouTube Video Ever. What's the Formula?

By Dan Moore

Psy's Gangnam Style is now the most-viewed YouTube video ever, and as we go to press Monday morning that means it's been watched coming up on 830 million times. That means that the single biggest pop culture event of 2012--the video you're most likely to talk about with your grandma at Christmas--was, as I predicted back in 2011, an LMFAO-soundalike dance-pop track performed entirely in Korean and wrapped around a novelty horse-dance. The particulars of every cultural phenomenon are different; Psy's as good an example of that as we're likely to get. But behind his success there has to be something that can be dissected, generalized, and exploited, or at least that's what I'm going to tell you if you send a message to my "Web 2.0 New Media Social Trend Analysis Analyst" LinkedIn profile. So what makes a billion-view video? What's the formula? So far as I can tell, there are two options: The Gangnam and the Bieber.

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