It's called No Chocolate Cake and, as singer Robin Wilson told Ed Masley of The Arizona Republic in a recent feature, it's an attempt to recapture some of the success the band had in its heyday. Actually, as Masley and Wilson put it, the goal is to have as much success on the rebound as a band like Train, fellow 90s survivors who recorded that annoying "Hey, Soul Sister" song last year.
As you can probably guess, the band says it's their best record since their huge hit New Miserable Experience (fact: no band has ever said anything different about their big comeback album) and points to the fact that No Chocolate Cake's
lead single, "Miss Disarray" has gotten some airplay. The case for a big GB comeback isn't quite made in the piece, but it doesn't appeal impossible either.
If they don't hit, however, it won't be for lack of trying. Wilson tells
Masley he's dying to get to the level of success he thinks the band
would have had if they'd taken a short hiatus instead of splitting up.
"It's real important that you understand this," Wilson told Masley. "I don't want
to come off for a second like I'm angry about where we're at. I just
want to succeed, you know? When we do shows with Hootie and the Blowfish
and I see their wardrobe cases backstage, that's the kind of crap I get
jealous about. Not that I want a case full of clothes. I just want to
operate at that level. And I think we're capable of getting there."
So there you have it: The Gin Blossoms are aiming to get to the level of Hootie and the Blowfish and Train. Modest, perhaps, but doable? We'll see.
I'll be tweeting a song-by-song review of No Chocolate Cake this afternoon so follow @PHXmusicdotcom to see that.