Punk & Hardcore

Glass Heroes Launch New Music Video -- on MTV?

So, the music video on MTV as a promotional tool is a thing of the past, is it? Well, on July 1, Fervor Records announced that you could see the new Glass Heroes video for "Let Me Down" on MTV.com, the reformed music channel that's trying to establish its website as a one-stop band listing like Reverb Nation instead of the reality-based wasteland it has been for nearly two decades.

You can cry your "too little too late" tears, but Keith Jackson, founder of the Phoenix punk institution, still believes, if not in the power of MTV to launch new artists, but for the video to make a statement that people who just hear a song might miss.

"I liken it to being a kid and opening that LP and reading all the liner notes in the inside record sleeve while the album spun on my stereo, " he laughs.

The Glass Heroes are scheduled to perform at The Rhythm Room on July 16.

KEEP PHOENIX NEW TIMES FREE... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Serene Dominic
Contact: Serene Dominic