How Jay-Z and Samsung's Revolutionary App Is as Gross as Farmville

Jay-Z's Magna Carta Holy Grail is--well, I haven't listened to it yet. (iPhone 3GS users are actually barred from owning it until they upgrade to a newer device.) This isn't a review of the album, except to say that I think "BBC," with its bizarre, layered production and conciliatory Nas verse, is really great. This is a review of his self-consciously forward-thinking marketing campaign, from its Samsung Galaxy S4 integration to its weird attempts to gamify itself.

And its marketing campaign is gross. Have you ever wondered what it would look like if one of America's most respected pop artists used every single trick that turned Facebook into a user-hostile minefield of automated invitations to play Bejeweled knock-offs?

You probably haven't, but here it is.

KEEP PHOENIX NEW TIMES FREE... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Dan Moore