Twenty-five years ago, the Phoenix hip-hop scene was virtually nonexistent. That's when Irin Daniels -- taking the name IROC -- got involved, and since that time, he's become one of the most respected hip-hop entities in Arizona. If you have had any semblance of a hip-hop career in this state, there's a very good chance you've heard of the man. He formerly managed the G.O.O.D. Music-affiliated hit maker Lifted (producer of last year's smash hit "Mercy " by Kanye West) and has released his own critically acclaimed projects, including his album as Roca Dolla, Roca Is a Classic.
Now, IROC plans on applying his golden touch to a new hip-hop-inspired film, Blood Ink. "I think this will be one of the biggest projects to ever come out Arizona, especially one that revolves around the hip-hop community," IROC says.