Jonathan Sakas wants you to find your milk. No, not the kind you dunk cookies into -- your mojo, your drive, the thing that motivates you. Milk is a big theme in his new video for his song, "Maniac," and in the clip, Sakas' character's milk turns him into an out-of-this-world-looking superhero -- or villain, depending on your interpretation of the clip.
"The whole moral to the video was always, 'Do what makes you happy,'" Sakas says. "The character in the video goes through a ton of adversity, but somehow gets by with his love of 'milk.' He gets bullied all day and just dreams of 'milk.' Once he drinks the 'milk,' he's suddenly free of the pressures of the real world. It's basically me trying to explain that the world can be cold, so you better find something that can get you through the tough times. I want people to find their 'milk.' My 'milk' is creating music that makes people happy."
Though the transformation into an alter-ego in the video is a little fantastical, the video's storyline of Sakas' character being picked on at work hits a little closer to home. Sakas says his year-long work on his latest album, Tomorrow, is part of what inspired the song.
"'Maniac' was one of the last songs I wrote and produced," Sakas says. "I had been working feverishly on the album for over a year at that point, and I was getting kind of obsessed. I felt like an outcast because I worked on music 10 hours a day and didn't have a social life. Honestly, I was pretty difficult to be around! Some of my friends didn't really understand why I was so consumed, and this was a sort of justification as to why I'm compelled to create music. It's just me, whether they understand or not. I found my milk."
Sakas filmed the video with Sundawg Media founder and video director Matty Steinkamp, with some familiar faces in the cast, including fellow local band A Life of Science members James Keenan and Scott Passamonte.
Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.