Justin Timberlake Launches New Tequila

Justin Timberlake brought sexy back and now he's bringing tequila back. Okay, so it never really left -- like sexy -- but nonetheless, the singer and budding entrepreneur is set to launch 901, a new brand of tequila that has been in development for more than two years, in May.

Timberlake has said that 901 is representative of the time of night when your evening is ending but also beginning and says it's also a nod to the Memphis area code where he grew up.

The tequila will hit stores in New York, Los Angeles, Las Vegas, and St. Louis at first. So keep an eye out for it later, Phoenicians. This will be the singer's latest business venture, following up his highly successful William Rast fashion line and music label Tennman.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >