Justin Timberlake brought sexy back and now he's bringing tequila back. Okay, so it never really left -- like sexy -- but nonetheless, the singer and budding entrepreneur is set to launch 901, a new brand of tequila that has been in development for more than two years, in May.
Timberlake has said that 901 is representative of the time of night when your evening is ending but also beginning and says it's also a nod to the Memphis area code where he grew up.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
The tequila will hit stores in New York, Los Angeles, Las Vegas, and St. Louis at first. So keep an eye out for it later, Phoenicians. This will be the singer's latest business venture, following up his highly successful William Rast fashion line and music label Tennman.