New media gurus always talk fervent bullshit about online personal branding, which leads many impatient bands to equate fan-cultivation with Facebook worship instead of writing kick ass songs. Local Wizards, the solo moniker of 19-year-old ASU film student Kendall Humbert, is not promoted through the usual channels of SEO bait and annoying posts. Humbert is immersed in the surreal world of off-beat Twitter humorists, where actual stand-up comedians (@RobDelaney) and real-life poets (@TriciaLockwood) traffic absurdities and anti-humor with bizarre characters (@dogboner, @famouscrab) and cool ponds (@cool_pond). Humbert's Twitter account, @dankherbmullet, has more than 2,000 followers which he's earned through surreal quips about topics like Shaq and Cash Cab. He, like local punks Playboy Manbaby, got his band name from a Brad Neely web cartoon.