At long last, more details about Lost Lake Festival have arrived.
Thanks to a briefing back in March, we already had some specifics: that it would take from October 20 through 22 at Steele Indian School Park, Superfly was putting it on, and Stateside Presents and Walter Productions were involved.
Now, we have the full music lineup. And it was worth the wait.
Superfly, the company behind festivals including Outside Lands and Bonnaroo, will bring a hip-hop heavy roster bolstered by bands with strong Arizona ties to Central Phoenix this fall.
Just a few of the must-see acts? The Killers, Chance the Rapper, Pixies, the Roots, Run The Jewels, Major Lazer, and Odesza. Also on the bill are Kongos, Luna Aura, Calexico, Playboy Manbaby, and Bogan Via.
Superfly co-founder Rick Farman says the lineup is representative of the "style and taste and energy" that's happening in Phoenix right now.
"It is a diverse place," he says of the Valley, adding that there's a "palpable energy" he likens to that of New Orleans. "It's expressed in food, art, and I think that one thing that seems to thread through all of it is that people in Phoenix like to have a good time. There's a sense of enjoying your life."
Lost Lake will also feature SuperJam, an event that'll bring together artists and musicians for collaborative performances.
Chance the Rapper
Run the Jewels
Huey Lewis & the News
A Tribe Called Red
"It's really kind of cool that in a place like Phoenix you can program such a variety of genres and ages," Farman says of the range of musicians playing the festival. "At the same time, it feels cohesive and fits the sensibility of the city. That's a real credit to what the city is about."
Tickets go on sale at 10 a.m. Arizona time on Thursday, April 20, through the Lost Lake Festival website. Both three-day passes and VIP tickets will be available. General admission is $164.50 and up, while VIP passes are $499.50 and up.
In addition to the 40-plus musical acts, Lost Lake will also feature food and drink, a marketplace, a "playground," and visual art.
Pizzeria Bianco restaurateur Chris Bianco is leading the culinary offerings. Attendees will have a dozen restaurants to choose from, as well as a barbecue "experience," select locally brewed beer and cocktails, and a brewpark dedicated to craft beer and backyard-style games.
The Lost Playground will include oversize games and sporting activities, while the Art of the Valley will highlight artwork from local creatives. Found: The Lost Lake Marketplace will feature crafts, clothing, jewelry, and other items from Southwest makers. Farman notes that more details will become available as the festival approaches.
The 2017 edition of the festival won't feature comedy, but Farman isn't ruling that possibility out in years to come. "In the future we'll see," he says. "There's nothing specific planned."
Something worth noting: Lost Lake will not offer on-site camping for attendees.
However, festival organizers have partnered with light rail so that Lost Lake attendees can ride the train for free to and from the event. All they'll need to do is show their festival ticket. For cyclists, a bike valet service will be available on the festival grounds.
Lost Lake Festival takes place at Steele Indian School Park from October 20 through 22. For more information, see the Lost Lake Festival website.