Essay

Mumford & Sons' Viral Video Doesn't Change the Fact They Suck (or Don't Suck)

The weird fuss people are making over Mumford & Sons' recent self-parodic music video -- "Hopeless Wanderer," embedded here after the jump -- has taken two forms, in particular. One: People seem to be glad that Mumford & Sons is "self-aware" and therefore can be liked without fear of not seeming self-aware themselves. Two: People seem to be annoyed that the band is "self-aware" and found it much more satisfying to dislike them when they seemed unaware of how easy it was to parody them.

Both of those are understandable, but both of them are missing something really important about famous musicians: They know what you think about them. Of course they do! That's their job! From the first moment you realized Mumford & Sons' sound's ascendence into car-commercial heaven, they were undoubtedly worried about it.

Here's the important thing about that: It doesn't make them any better or worse as a band or a cultural force.

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Dan Moore