Hey, you know how the Valley's audiophiles have long been boasting that we do, in fact, have a music scene if you just look around a bit? The big wigs in Los Angeles have finally taken notice, and are transplanting a little of their Sunset Strip lifestyle right here in the Valley.
August 25, 2011 | 12:00pm
The legendary Roxy Theatre
in L.A. is birthing a little baby Roxy in the center of Old Town Scottsdale
, opening the third week of September. Housed in the former location of Dirty Pretty
, the Roxy Lounge
will be part live music venue and part club, and the perfect mix of Scottsdale and Los Angeles, says Roxy operating manager Nic Adler
"We don't want to plop ourselves down and say 'We're the Roxy. This is how we do it," Adler says. "[Scottsdale] feels like somewhere where we can have a relationship with bands. We can send our bands from the Roxy [Theatre] to Scottsdale, and send Phoenix bands to L.A."
As the son of record producer and director Lou Adler and brother of Shwayze's Cisco Adler, Nic knows a thing or two about music. He doesn't want the expansion to overshadow the fact that this is still a family business. The Roxy Theatre opened shop in 1973, and has since hosted acts from Bob Marley and The Wailers in 1979 to the Red Hot Chili Peppers just three nights ago. With that legend in mind, Nic and Cisco are partnering to open Roxy with the Valley's local music scene at the venue's core - something they've wanted to do for the past six years.
"It seems like there's this bubbling music scene in Phoenix that's ready to turn over," Adler says. "We're going to book good bands, take it one show at a time and really pay attention to the feedback that we get."
The former Dirty Pretty home has undergone a serious interior makeover over the last two and a half months. Adler wanted to bring original Roxy rock 'n' roll vibe to Scottsdale, but they're not neglecting the club and DJ scene that dominates the Old Town area.
"We're trying to transport as much as the Sunset Strip DNA as possible while absorbing our surroundings," Adler says.
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