Local Wire

Roger Clyne and the Peacemakers @ US Airways Center

Over the past decade, the model for the live music business has been turned upside down. Back in the day, a band would go on tour to increase the sales of its record. Now, bands often sell their records in an attempt to support their tour. Roger Clyne and the Peacemakers are one of those bands that are constantly on the road. Recently, they've found yet another way to extend their brand. This time, it's in the tequila market. Though it may sound farfetched, RCPM's booze cruise should come as no surprise. A majority of their songs involve themes of drinking, in which the band's fan base enjoys indulging at its shows. RCPM's blue agave reposado style tequila is named "Mexican Moonshine" after one of their songs, and is now making its way into liquor stores across the Copper State. It makes sense for the band to follow.

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Sarah Ventre