Music News

Street Teams Are Bullshit: How to Promote Your Band Online

Are you a musician? Is your group having issues? Ask Fan Landers! Critic Jessica Hopper has played in and managed bands, toured internationally, booked shows, produced records, worked as a publicist, and is the author of The Girls' Guide to Rocking, a how-to for teen ladies. She is here to help you stop doing it wrong. Send your problems to her -- confidentiality is assured, unless you want to use your drama as a ticket to Internet microfame.

Dear Fan, I've recently started a solo music project after being in a band for 10-plus years. Previously, there were four people sharing band duties such as booking, promoting, etc. Being just one person, I find there are not enough hours in the day to get everything done. How can I create a new "team" to help keep the gears in motion as I work to build a name for myself? I know all about street teams, contests, and other means for getting people to help spread the word, but I need a core team that I can rely on. I don't know how to make this happen since I'm an indie artist and not able to offer pay or other big benefits. Any insight is appreciated!  

Thanks Jordan

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Jessica Hopper
Contact: Jessica Hopper