Perhaps you noticed the commercial Miller High Life ran during the Super Bowl which spotlighted Phoenix's Bizarre Guitar. The shop, in case you aren't familiar, is on 7th Avenue and is owned by Robert Tuner a "renowned expert in vintage guitars" who caters to higher-end customers.
How did the shop end up on national TV? No one seems sure. The shop says this on its site: "We don't know how we became a finalist but we're glad we're here!"
Check out more video featuring Turner and his shop here. "We're a real brick and mortar store with real human beings," Turner says in the video, where Turner is interviewed in what appears to be a Miller warehouse.
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The Arizona Republic also had a funny story on the commercial here.