When people and brands re-create the Willy Wonka Golden Ticket promotion, they don't always seem aware that Willy Wonka is kind of a sociopath. Regardless: Taylor Swift is re-creating the Golden Ticket promotion, and it's coming to Phoenix. If you can connect a series of clues on Diet Coke's Twitter account(!) this Friday and arrive at the "local Phoenix treasure" they point to, and you're one of the eight fastest Social Media Types to do it, you will receive a Silver Ticket, worth two passes to one of the Taylor Swift concerts set to create enormous traffic jams around Jobing.com Arena on May 28 and 29.
Yes, that's really weird. Yes, I'm a little fascinated by it. If you're a little fascinated by it, this is what the scavenger hunt looked like when they were handing out Silver Tickets in Austin on Monday.