Taylor Swift Will Incite a Willy Wonka Scavenger Hunt in Phoenix This Weekend

When people and brands re-create the Willy Wonka Golden Ticket promotion, they don't always seem aware that Willy Wonka is kind of a sociopath. Regardless: Taylor Swift is re-creating the Golden Ticket promotion, and it's coming to Phoenix. If you can connect a series of clues on Diet Coke's Twitter account(!) this Friday and arrive at the "local Phoenix treasure" they point to, and you're one of the eight fastest Social Media Types to do it, you will receive a Silver Ticket, worth two passes to one of the Taylor Swift concerts set to create enormous traffic jams around Jobing.com Arena on May 28 and 29.

Yes, that's really weird. Yes, I'm a little fascinated by it. If you're a little fascinated by it, this is what the scavenger hunt looked like when they were handing out Silver Tickets in Austin on Monday.

It started Monday morning, with the following tweet:

An hour later, ticket-hunters got this:

And an hour after that, this:

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That was all it took for the first winner to emerge -- @2StrayBullets got it 26 minutes after the last clue went out.

But after that, things slowed down -- Silver Tickets remained up for grabs for three hours after the first one was gone.

Which means that you might have a pretty good shot at this, as far as giveaways for very expensive concerts go. The rest of the clues were dribbled out an hour at a time, like so, until they got four people to their nook in Zilker Metropolitan Park's rock garden.

Resale Concert Tickets

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  • Thursday, Oct. 17, 2019 / 7:00pm @ Arizona Veterans Memorial Coliseum 1326 W. Mcdowell Rd Phoenix AZ 85007
    1326 W. Mcdowell Rd, Phoenix AZ 85007

  • Thursday, Oct. 17, 2019 / 7:30pm @ Comerica Theatre 400 West Washington Street Phoenix AZ 85003
    400 West Washington Street, Phoenix AZ 85003

  • Friday, Oct. 18, 2019 / 7:30pm @ Music Hall At Valley Bar 130 N. Central Ave Phoenix AZ 85004
    130 N. Central Ave, Phoenix AZ 85004

Worth noting: "Austin's most-loved park" is actually pulled directly from Zilker Park's website, which means Google might be as helpful as your Phoenix navigation skills when it comes time to find the Diet Coke people.

I'm as unnerved by corporate Twitter accounts that say things like "That feeling when you are ready to #goout" as the next alt-weekly writer -- MFW you think you know me, Diet Coke, SMH -- but I'm interested to see how this turns out, and a little surprised to learn that this sort of thing hasn't been litigated out of existence yet.

Taylor Swift is scheduled to perform May 28 and 29 at Jobing.com Arena in Glendale.

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