Deep inside Spotify headquarters, at this very moment, some poor marketing team is tasked with the idea of making Spotify gift accounts sound like a good idea for a Christmas present. I know this because I am too cheap to pay to make the Spotify ads go away.
So far they've been wise enough not to try to dramatize the actual gift-giving act, because that's where the whole thing would fall apart. "Merry Christmas, person for which I'm trying to communicate my affection. I got you all the songs. For a month. None in particular, just--"