The National Stream From New York Times

The Old Gray Lady is getting a little bit hipstery today. The New York Times is streaming The National's newest record, High Violet, here.

It's the first time the paper has streamed a record. The multimedia is paired with a feature from the Times' magazine which comes out Saturday.

A few things that seemed notable about this to me:

1. You can't tell from that link, but the Times has created a super col URL shortener for it's own use. That link is http://nyti.ms/asXAbF. Expect this to become the industry standard within months. It makes sense for newspapers to protect and brand their content in such a way.

2. Is The National really interesting enough to run a full feature in the Times magazine on? I have my doubts about the Cincinnati transplants, though I generally regard them as a pretty solid group. Still, people have expectations for those stories...

3. High Violet better be good to earn such an honor from the best newspaper in the world.

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