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The naysayers doubted, but The Summer Set has proved they’re more than a one-hit wonder and they have a future beyond dating Disney Channel stars. Yeah, the audiences still consist mostly of rabid, screaming teenage girls, but Everything’s Fine, the band’s solid sophomore album, balances a knack for writing catchy hooks and sing-along choruses with more somber departures, indicating a shift toward maturity. The band clearly knows its strengths and, better yet, knows how to market them. The band is sponsored by pop-punk-loving clothing line Glamour Kills, so it’s easy to dress like The Summer Set or advertise the band on your own chest. If you want a copy of their latest disc, you can purchase it in a bundle along with postcards and handwritten lyrics, and the website for their new album lets you interact with the band directly, as fans can type in random musings to the band ending with “everything’s fine.” When it comes to promoting the band, the college-age members of The Summer Set appear to have aced a few business courses.
