Music Industry

Why One Direction's Movie Missed at The Box Office: Fandom Isn't Everything

One Direction: This Is Us made $18 million over the Labor Day weekend. That means the One Direction movie did better than the Katy Perry movie and significantly worse than the Justin Bieber movie, which--fanbase-wise--seems intuitively right to me. But it's not a lot of money for a movie. It's $5 million less than Planes, Disney's poorly performing kind-of-sequel to Cars, made. It's $12 million less than John Carter of Mars.

Which is to take nothing away from One Direction; their movie cost $10 million, and it sells itself, so they're already making money. This is probably right in line with TriStar's projections. But in terms of absolute dollars it should be a humbling reminder to the internet as a whole: Fandom isn't everything.

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Dan Moore