The Arizona Republic ran a full-page ad in Spanish yesterday, making some newspaper readers wonder, "Que?"
No, it wasn't a test or an exercise in making non-bilingual gringos feel ignorant. The newspaper published the wrong ad, states a large correction notice on page A14 that's opposite of the same full-page ad in English. Whoops!
(The ad solicits Pete King construction workers who feel like the company ripped them off).
Full-page ads aren't cheap, typically commanding five-figure payments. Which means the group that ran the ad, Carpenters/Contractors Cooperation Committee, Inc., lucked out, sort of -- some of the construction workers who may have been affected by Pete King probably speak Spanish as well as English.
Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.