4

Arizona Republic Runs Incorrect Full-Page Ad; Spanish-Lanuage Ad Replaced by English Today

The Arizona Republic ran a full-page ad in Spanish yesterday, making some newspaper readers wonder, "Que?"

No, it wasn't a test or an exercise in making non-bilingual gringos feel ignorant. The newspaper published the wrong ad, states a large correction notice on page A14 that's opposite of the same full-page ad in English. Whoops!

(The ad solicits Pete King construction workers who feel like the company ripped them off).

Continue Reading

Full-page ads aren't cheap, typically commanding five-figure payments. Which means the group that ran the ad, Carpenters/Contractors Cooperation Committee, Inc., lucked out, sort of -- some of the construction workers who may have been affected by Pete King probably speak Spanish as well as English.

Viva error!

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

Newsletters

All-access pass to the top stories, events and offers around town.

  • Top Stories
    Send: