Arizona Republic Runs Incorrect Full-Page Ad; Spanish-Lanuage Ad Replaced by English Today

The Arizona Republic ran a full-page ad in Spanish yesterday, making some newspaper readers wonder, "Que?" No, it wasn't a test or an exercise in making non-bilingual gringos feel ignorant. The newspaper published the wrong ad, states a large correction notice on page A14 that's opposite of the same full-page...

By Ray Stern

April 10, 2009

[
        {
          "name": "Air - MediumRectangle - Inline Content - Mobile Display Size",
          "component": "18478561",
          "insertPoint": "2",
          "requiredCountToDisplay": "2"
        },{
          "name": "Editor Picks",
          "component": "16759093",
          "insertPoint": "4",
          "requiredCountToDisplay": "1"
        },{
          "name": "Inline Links",
          "component": "17980324",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Air - MediumRectangle - Combo - Inline Content",
          "component": "16759092",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Inline Links",
          "component": "17980324",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 24
        },{
          "name": "Air - Leaderboard Tower - Combo - Inline Content",
          "component": "16759094",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 24
        }
      ]

The Arizona Republic ran a full-page ad in Spanish yesterday, making some newspaper readers wonder, "Que?"

No, it wasn't a test or an exercise in making non-bilingual gringos feel ignorant. The newspaper published the wrong ad, states a large correction notice on page A14 that's opposite of the same full-page ad in English. Whoops!

(The ad solicits Pete King construction workers who feel like the company ripped them off).

Full-page ads aren't cheap, typically commanding five-figure payments. Which means the group that ran the ad, Carpenters/Contractors Cooperation Committee, Inc., lucked out, sort of -- some of the construction workers who may have been affected by Pete King probably speak Spanish as well as English.

Viva error!

Become A Member

BEFORE YOU GO...
Can you help us continue to share our stories? Since the beginning, Phoenix New Times has been defined as the free, independent voice of Phoenix — and we'd like to keep it that way. Our members allow us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls.

Ray Stern is the former news editor of Phoenix New Times. He worked as a newspaper reporter in Arizona for more than two decades. He's won numerous awards for his reporting, including the Arizona Press Club's Don Bolles Award for Investigative Journalism.