So what do you do if you're in law enforcement and you want someone's help catching and prosecuting bad guys?

If you're Maricopa County Attorney Bill Montgomery, you start off with an insult.

That's what Monty does in new public service announcements he's rolling out in Spanish and English, aimed at undocumented Hispanics.

The ads feature Latino couples, kids, dancers, and Monty himself, speaking Spanish, in an open collar, like he's trying to ape The Most Interesting Man in the World.

Only this is no Dos Equis commercial.