East Valley Tribune's Web Site Redesign: Better Red Than Dead

 The new but not-so-improved East Valley Tribune began the year with only about half of its staff, but it's the layoffs in the Web department that are most obvious to the online reader.

You could definitely say the Trib's new home page is, ahem, well red:

Judging by today's Tribune reader poll, (at left), someone better on the case fast. But who's left to do it?

The print product still looks decent, though it's now thrown to readers for free -- and just four days a week. 

Interestingly, the paper has changed its masthead, downplaying the "East Valley Tribune" brand name and resurrecting the old "Mesa Tribune" brand that the city knew for decades.





KEEP PHOENIX NEW TIMES FREE... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Ray Stern has worked as a newspaper reporter in Arizona for more than two decades. He's won numerous awards for his reporting, including the Arizona Press Club's Don Bolles Award for Investigative Journalism.