Four Light Rail Cars to be Wrapped with NBA Advertising

Four light rail cars will sport more color and flash after they're wrapped with ads promoting the NBA's upcoming 2009 All-Star game.

Look for media coverage of the trains on Monday, when Phoenix Mayor Phil Gordon introduces the first ad-covered car at the Metro Operations and Maintenance facility at 2:30 p.m. and rides it into downtown.

The trains will remain wrapped till the All-Star Game, which is scheduled for February 15.

The printed vinyl wraps are being produced by Tempe firm bluemedia, which puts real zing into the vehicles it touches:





 Until now, the Metro light rail system has avoided plastering ads on the trains, but the NBA promotion might set a precedent to do more. Anything would help to recoup some of the $1.4 billion light rail start-up cost.

KEEP PHOENIX NEW TIMES FREE... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Ray Stern has worked as a newspaper reporter in Arizona for more than two decades. He's won numerous awards for his reporting, including the Arizona Press Club's Don Bolles Award for Investigative Journalism.