Four light rail cars will sport more color and flash after they're wrapped with ads promoting the NBA's upcoming 2009 All-Star game.
Look for media coverage of the trains on Monday, when Phoenix Mayor Phil Gordon introduces the first ad-covered car at the Metro Operations and Maintenance facility at 2:30 p.m. and rides it into downtown.
The trains will remain wrapped till the All-Star Game, which is scheduled for February 15.
The printed vinyl wraps are being produced by Tempe firm bluemedia, which puts real zing into the vehicles it touches:
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Until now, the Metro light rail system has avoided plastering ads on the trains, but the NBA promotion might set a precedent to do more. Anything would help to recoup some of the $1.4 billion light rail start-up cost.