| News |

Is the Breast Cancer Awareness Slogan "Feel For Lumps, Save Your Bumps" Offensive?

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

Cheerleaders at Gilbert High School planned to wear breast cancer awareness T-shirts that featured the slogan "Feel For Lumps, Save Your Bumps" to home football games in October.

The cheerleaders planned to wear the shirts while collecting money for the Susan G. Komen for the Cure organization -- a foundation setup to raise money for cancer research and treatment -- until Gilbert High Principal J. Charles Santa Cruz took a big ol' shit in the cheerleaders' cereal.

Santa Cruz thinks the slogan on the shirts is inappropriate, and has banned the cheerleaders from wearing them at football games -- which has apparently "split the community," according to the Arizona Republic's slightly exaggerated account of the fallout from Santa Cruz's decision ("divides community?" Come on -- it's not the Rodney King verdict).

The girls have improvised, though -- several of them have started selling the shirts on their own to raise money for breast cancer research. The cheerleaders reportedly have had 584 orders for shirts and have raised more than $5,600 for breast cancer research (to order a shirt of your own, send an email to saveyourbumps@yahoo.com).

If you ask us, there's nothing offensive about referring to boobs as "bumps," and Santa Cruz needs to lighten up -- it's the First Amendment for a reason, brothah. Not to mention, they're high school kids raising money for a good cause.

But we want to know what you think: is the slogan "Feel For Lumps, Save Your Bumps" offensive?

Cat your vote below.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.