Liberal Group Behind Raul Grijalva Ad That Likened His Opponent to "White Bread"

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

A liberal organization funded a pro-Raul Grijalva mailer this election season that likens the Congressman's opponent to "white bread."


Gila Courier, a conservative blog, pointed out the mailer on November 1, the day before the election, along with a failed prediction that the Democrat incumbent would lose to Ruth McClung, a Republican (who, as you probably guessed, is white.) We read about the mailer in a blog post published yesterday on Espresso Pundit.

Now, we hesitate to label the mailer blatantly racist, (although, to be honest, that was our first thought.) Fact is, the term "white bread" can be used to describe the blandness of something, similar to one definition of "vanilla."

But the racial overtone of the mailer seems undeniable, especially in the context of this race. Presumably, the ad was sent to plenty of Hispanic households in the heavily Hispanic Congressional District 7. Grijalva's of Mexican descent. McClung is white. The ad, as you can see, makes no reference to blandness.

We left messages with the Washington D.C.-based Center for Community Change, which sponsored the ad, and Grijalva's office, but haven't heard back from either.

Grijalva beat McClung in a fairly close race -- but it might have gone differently for him had he not admitted it was a mistake to call for a national boycott of Arizona.

Of all the criticisms that could be levied against McClung, starting with her inexperience, the fact that she's "white bread" is clearly the most irrelevant.


Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.