4
| News |

LifeLock Slammed With $12 Million Judgment; Service Left "Holes You Could Drive a Truck Through," Says FTC

^
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

LifeLock Inc. and its co-founders, Robert J. Maynard Jr. and Todd Davis, have been slammed with a $12 million penalty and ordered to change its deceptive advertising practices in a settlement with the Federal Trade Commission.

The fact that LifeLock lies won't come as a surprise to New Times readers. We were the first to warn you of LifeLock's shady ways in our May 31, 2007 article What Happened in Vegas. Maynard resigned from the company a month later. Our follow-up story outlined some of the very things mentioned in the FTC's complaint.

Now, LifeLock's bogus advertising has reaped "one of the largest FTC-state coordinated settlements on record," according to the FTC.


The FTC also blasts LifeLock for making its customers' data vulnerable to identity theft, the very thing the company purports to protect against.

Click here for the complaint.

LifeLock's ads pulled in thousands of customers despite our efforts, but it's success story hit a brick wall last year when its primary service was ruled illegal.

Will LifeLock go the way of Maynard's Hawaiian adventure business?

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in Phoenix.

 

Join the New Times community and help support independent local journalism in Phoenix.