4

Memphis Mayor Likes What PR Firm Arthesia Did for Phoenix's Image

^
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

The mayor of Memphis, Tennessee, AC Wharton, declared yesterday that he wants to spend $200,000 to improve his city's image -- the same way Phoenix did.

As part of an effort to boost the southern town's "brand," Wharton's been raising private funds to hire Arthesia, a California-based advertising company.

"He said he was impressed with work Arthesia had done for the city of Phoenix," says an article today in the Commercial Appeal.

So, just what did Arthesia do for Phoenix's image? More importantly, how did we miss such a marvelous thing?

Turns out that in 2008, the Maricopa Partnership for Arts and Culture had spent $125,000 on the firm, which "held workshops and conducted more than 50 interviews to find what the consulting firm calls the area's 'unifying DNA,'", according to an article in the Arizona Capitol Times.

The group's conclusion after all that work: The Phoenix metro area has "no image at all."

Yeah, we already knew that.

The group advised that Valley leaders should try to encourage people to move here by becoming an "Oasis of Opportunity."

Good luck, Memphis.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in Phoenix.

 

Join the New Times community and help support independent local journalism in Phoenix.