A Mexican soccer match between Club America and Morelia at the University of Phoenix Stadium on Sunday was hoping to draw 50,000 attendees, but fell way short of that mark.
Actual attendance numbers were not announced, but a safe guess is less than 10,000.
The fans' favorite was America, which has a large following and is one of Mexico's oldest soccer teams.
The team was founded in 1916, and was able to beat Morelia in a friendly 3-1game. Not that Morelia's a pushover. It came in second place in Mexico's first division championship last year.
Puente, a Phoenix-based human-rights group, had encouraged a boycott of the game
, and promised a demonstration outside the stadium. But the group was a no-show.
Still, Puente's leader Sal Reza took credit for poor attendance at the event, claiming Puente's boycott was a success.
"Getting the word out about the boycott helped a lot," Reza told New Times. "People are starting to listen."
Puente has carried on a campaign of boycotting Arizona because of its opposition to Arizona's immigration law, Senate Bill 1070.
Adrian Quintero, one of the local promoters of the match, said the game's date was purposely chosen to compete with events leading up to the July 12 Major League Baseball All-Star Game at Chase Field.
Promoters wanted to demonstrate that Latinos could hold a large sporting event as well, but attendance was nowhere near the 40,000-audience that the All-Star Game is expected to draw.
Sunday's game came a year after America had cancelled a similar match-up
, because of its opposition to SB 1070. But Quintero, along with his partner Stuart Starky, convinced the Mexican team to visit the Valley regardless.
Quintero said he seriously doubts Puente's boycott had anything to do with the low turnout.
The promoter contends there was only one factor that affected attendance Sunday -- Mexico's under-17 national team won the World Cup against Uruguay.
The America-Morelia match was taking place at the same time that local soccer fans were watching the under-17 World Cup game on TV.
The Mexican juvenile team was able to win its second World Cup, 2-0.
"The only factor was that Mexico's sub-17 won the World Cup," Quintero says. "People stayed home to watch it."
Regardless of the turnout, Quintero and Starky say they will keep trying to bring international soccer teams to the Valley in the future. Hopefully with more success next time around.
Support the independent voice of Phoenix and help keep the future of New Times free.
Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.