Maybe this Phoenix police recruitment billboard does wonders for recruitment...
... but it sure as heck doesn't inspire confidence in the police force.
Billboards like these have been up around town for months, we learned. A similar one states, "I'm no action hero." We just noticed this one today for the time while driving down Washington Street. It caused a double-take: Did that really say "no gladiator?"
A quick Google search upon returning to the office turned up one reference to the ad -- a critical essay written by Ken Crane, editor of the Phoenix Law Enforcement Association newsletter. Crane believes the ad campaign flies in the face of what's really needed in policing: Bad-asses.
Rather than recruit those that exemplify the precious commodity known as the warrior spirit or warrior ethic we instead opt for slick, softer Madison Avenue ads featuring soccer moms in sports bras with catchy slogans that no one seems to get.
He's got a point. When the shit goes down, police -- whether male or female -- simply can't stand there thinking, "I'm no action hero!"
Trouble is, what happens when you take the warrior mentality among police too far?
Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.