Scottsdale-based Go Daddy, the largest registrar for domain names in the world, is reportedly about to be sold for $2.5 billion.
The Wall Street Journal cites "people familiar with the matter" as saying the company is close to a deal with private equity firms KKR & Co., Silver Lake Partners, and a third, unnamed investor.
Go Daddy's rumor-confirmation department could not be reached for comment this morning.
From the WSJ:
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An announcement of the sale could come as early as next week, although a deal hasn't been signed yet and the people cautioned that an agreement may not be reached.
Private equity and venture capital firm Technology Crossover Ventures is also a minority investor in the proposed deal for Scottsdale, Ariz.-based GoDaddy, one of the people familiar with the matter said.
Go Daddy, known for its racy Super Bowl ads, is responsible for tricking America into calling comedian Joan Rivers "hot." More on that here.
Check back for updates.