UPDATE: This morning chef Silvana Salcido Esparza and building owner Beatrice Moore confirmed on social media that Esparza will be opening a new location of her famed Barrio Cafe in the space soon to be vacated by Bragg's Factory Diner.
According to a post on the restaurant's Instagram account, Bragg's Factory Diner in Phoenix will close at the end of business on Sunday, October 4.
Co-owner Liam Murtagh, who owns the restaurant with his wife Emily Spetrino-Murtagh and Dana Stern, says the location contributed to the decision.
"We tried to do something pretty bold and adventurous in an area that isn't developed yet," Murtagh says. "We love Grand [Avenue] . . .but you know, it is a tough sell."
Bragg's Factory Diner opened inside the historic Bragg's Pie Factory about two years ago serving vegan and vegetarian food — and vegan pie. Recently the diner switched to an all-vegan menu, and earlier this month Liam Murtagh opened a second vegetarian restaurant, The Coronado, in midtown Phoenix.
Murtagh says the closure of Bragg's won't affect the new restaurant.
For more information check the Bragg's Factory Diner website.