UPDATE: This morning chef Silvana Salcido Esparza and building owner Beatrice Moore confirmed on social media that Esparza will be opening a new location of her famed Barrio Cafe in the space soon to be vacated by Bragg's Factory Diner.
According to a post on the restaurant's Instagram account, Bragg's Factory Diner in Phoenix will close at the end of business on Sunday, October 4.
Co-owner Liam Murtagh, who owns the restaurant with his wife Emily Spetrino-Murtagh and Dana Stern, says the location contributed to the decision.
"We tried to do something pretty bold and adventurous in an area that isn't developed yet," Murtagh says. "We love Grand [Avenue] . . .but you know, it is a tough sell."
Bragg's Factory Diner opened inside the historic Bragg's Pie Factory about two years ago serving vegan and vegetarian food — and vegan pie. Recently the diner switched to an all-vegan menu, and earlier this month Liam Murtagh opened a second vegetarian restaurant, The Coronado, in midtown Phoenix.
Murtagh says the closure of Bragg's won't affect the new restaurant.
For more information check the Bragg's Factory Diner website.
Good Morning! It's with a very heavy heart that we announce that Sunday, October 4th will be the last day Bragg's Factory Diner will be open for business. We'd never be able to properly express our love for all of the support, encouragement, friendships and fun we have experienced with every single one of our customers, neighbors, and employees here over the last couple years. Phoenix is a very special city, and Grand Avenue is a very special street, and we tried to show them both as much love as possible in every pancake we flipped or slice of pie we served. Thanks for the memories and we hope to serve you all once more before we go. Love always, Bragg'sKEEP PHOENIX NEW TIMES FREE... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.