Cold coffee drinks have been a cool commodity since Starbucks introduced its Frappuccino line. Since then, makers of energy drinks like Rock Star and Monster have added cofffee-type drinks to their line of products. The latest energy drink to jump on the iced coffee bandwagon is 24:7 Energy. Let's see how it stacks up.
Looks like: Something pretty bland. The can is a dark caramel color with limited decorations.
Smells like: The aroma of a coffee filter, a couple days after a pot of coffee's been brewed.
Tastes like: Coffee with a hint of earthiness. The flavor is very similar to Starbucks' Frappuccinos, but maybe a little creamier.
Caffeine and other contents: A 15 ounce can packs a whopping 122 mg of caffeine, compared to the 80 mg in an eight ounce can of Red Bull. There's also 6 mg of Guarana (herbal caffeine), 25 mg of Taurine, and 200 percent the recommended daily allowances of vitamins B2 and B6.
Caffeine kick: More subtle than coffee, but still formidable. Half a can will carry most through their mornings and into the lunch hour.
Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.