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West passed away last week at the age of 97.
Doritos’ history and the burial plans after the jump…
West invented Doritos while on a family vacation, when he spotted some fried tortilla chips and thought to sass ’em up by adding seasoning. Doritos first launched in 1964 with “taco flavor” — which can actually be found in stores right now in the throwback packaging. Frito-Lay added Nacho Cheese in 1972 (the most popular Doritos product and most likely to stain your fingertips), a short-lived Sour Cream and Onion flavor in the 70s and 80s and then Cool Ranch in 1986, among dozens of flavors tested on the market.
Doritos accounted for one third of all Frito-Lay snack sales in 1993, with $1.3 billion in retail sales. Not bad.
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West’s daughter, Jane Hacker, divulged to The Dallas Morning News that the family will be “tossing Doritos chips in before they put dirt over the urn,” at 10:30 a.m. Oct. 1 at Restland Memorial Park in Dallas.
No word as to whether the graveyard chips will be regular Doritos or Cool Ranch.
