where the mere act of smearing it across a piece of bread is akin to a religious experience?

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Not as much as this man.

Furious Pete, a professional competitive eater from Ontario, Canada, is about to get 200 grams of fat heavier after conquering a 750 gram jar of Nutella containing over 4,000 calories and 400 grams of sugar.

That's right. An entire jar. In under four minutes. Without a drink of water.

We'll never look at Nutella the same way again.