A curious reader recently asked me:
Why do all you bartenders love Fernet Branca so much?
You know, that's a really good question. I partake in Fernet Branca on a semi-regular basis. I enjoy it enough that I've written about cocktails with it. But calling Fernet Branca an acquired taste is polite at best.
Fernet Branca is one of a broad category of Italian liqueurs called amaro. Well, all together they'd be amari since that's the plural while amaro is the singular, but I feel like I'm splitting hairs. Amaro is italian for bitter, and that's the common theme of amaro liqueur.
See Also: Your Drink This Weekend: The Eva Perón.