Apparently the future of alcohol consumption isn't inhaled booze but rather alcohol that tastes... like water?
Cue the jokes about cheap beer.
"Air" is a new adult beverage is currently rolling through a nationwide release. Release parties have popped up in several cities around the country, although sadly not Phoenix. If their promo videos are any indication then Air is best paired with some light sandwiches and a jet pack show.
According to their Facebook, Air is an "all natural" flavored malt beverage. It appears to come in two flavors, "club" and "citrus & berry".
So it sounds like a truckload of "lightly flavored" carbonated beverages crashed into a load of vodka and had a child that was raised by Zima.
Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.