Here's a Sneak Peek at the Menu for Bragg's Factory Diner in Phoenix: Plus, Everything You Wanted to Know About Its Pies

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

In March, Jobot duo Liam Murtagh and Dana Stern will open Bragg's Factory Diner, their vegetarian and vegan restaurant serving American diner food in the retail space of Bragg's Pie Factory, the former pie factory turned art galley at 1301 Grand Avenue.

See also: - Scratch Pastries to Open Phoenix Location in February - New Coffee Shop Opens Inside The Hive Art Gallery in Central Phoenix

Only a few weeks from opening, menu creation and updates to the space are seriously under way. And when it comes to the eats, Murtagh, who does the cooking, and Stern, who's responsible for the pies, have a few choice dishes in store.

Murtagh has said his vegan and vegetarian breakfast and lunch selections don't rely on fake meat and are familiar enough that even carnivores can enjoy them. And so far, he's created dishes like coconut curry waffles, sweet corn biscuits and poblano gravy, and a beet burger with zesty corn relish to prove it.

On the preview menu below, the names of the current dishes -- and any new entries -- will be updated from basic descriptions to more signature monikers (think Spiced Not Sliced French Toast, a hearty a.m. entry called The Frank Lloyd Bite, and a vegetarian Reuben called The Secret Wonder Bat).

The pie part of Bragg's Factory Diner is still in the work-in-progress phase, but Stern tells me she'd like to do traditional, diner-style pies such as cherry, key lime, and coconut cream as well as more unique creations like rosemary apple and chai-spiced pear. She's also considering cream puffs and cake.

"Any pie that can be made vegan will be made vegan," Stern says. "I did some key lime ones recently and no one knew the difference."

Follow Chow Bella on Facebook and Twitter and Pinterest.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.