Restaurant News

Luncha Libre Moves to Change Name After Cease and Desist Letter


Phoenix's Luncha Libre food truck is looking for a new name. 

On Facebook, the popular food truck's crew wrote that it received a cease and desist letter from San Diego's Lucha Libre Taco Shop. According to the Facebook post, the San Diego shop is claiming Luncha is violating federal trademark and trade dress laws. 

"While pride tells us to dig in our heels and fight, we know that proceeding to court will ultimately put us out of business," Luncha's team wrote. 

Instead of going to court, Luncha has decided to look for a new name, asking Facebook fans for their name suggestions

Luncha Libre is run by Tim and Kim Cobb. The truck as well as the brick-and-mortar store (Taco and Dilla Parlor on Northern Avenue) slings gourmet street food with everything from Thai to Mexican fusion.  
KEEP PHOENIX NEW TIMES FREE... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Lily Altavena