"Ugly," "loser," and "moron" may not be the first words that come to mind as a way for a restaurant owner to speak to an unhappy customer, but Amy Bouzaglo chose to use them anyway.
In 2010, the owner of Amy's Baking Company in Scottsdale reacted to a negative, one-star review on Yelp posted by web developer and foodnik Joel LaTondress with an angry tirade that, in addition to the name calling, accused LaTondress of working for the competition.
Things got worse when Chow Bella reported on the fiasco and Bouzaglo responded by posting additional angry comments and arguing with readers. It wasn't long before someone gave Bouzaglo her own Twitter account and hashtag under the name Crazy Amy. The incident even made it into a segment on 3 TV News.
Now, two year's later, Bouzaglo's back in the spotlight again. And this time, she's dealing with a far more famous person known for his temper and name calling: Gordon Ramsay.
From Saturday, December 8th, through Tuesday, December 11th, Bouzaglo's restaurant, Amy's Baking Company, will be filmed for Kitchen Nightmares, Fox's "reality" show in which Ramsay spends a week with a failing restaurant to try and bring it back to life.
We Believe Local Journalism is Critical to the Life of a City
Engaging with our readers is essential to Phoenix New Times's mission. Make a financial contribution or sign up for a newsletter, and help us keep telling Phoenix's stories with no paywalls.
Support Our Journalism
Want to be part of the show? Of course you do. To make reservations to dine at Amy's while the film crew is there, email firstname.lastname@example.org (the email address is the only way to get reservations, phones at the restaurant will not be answered during filming.). All dinner patrons are responsible for their own meals and drinks and should be 18 years of age or older.