^
Keep New Times Free
4

P.F. Chang's to Open New Concept: Think a Leaner, Meaner Pei Wei With All Items Packaged To-Go

P.F. Chang's China Bistro Inc., the Scottsdale-based company that owns and operates over 200 P.F. Chang's China Bistro restaurants and over 170 Pei Wei Asian Diner locations, is planning to open a new concept in Phoenix next April.

According to Nation's Restaurant News, the new concept, called Pei Wei Asian Market, will feature limited service and more of a pared-down menu than its 11-year-old Diner relative with nearly the same name. The company hopes the Market concept will be better able to compete with quicker-service, fast-casual establishments like Chipotle's recently opened ShopHouse Southeast Asian Kitchen in Washington, D.C.

So what's the difference between the Asian Diner and the Asian Market? Nation's Restaurant News quotes K.C. Moylan, president of Pei Wei Asian Diner as saying, "...it will have two registers instead of four, a spice rack for décor, a digital menu board that resembles a chalkboard, a possible touch-screen terminal with information about ingredients in specific dishes, and all items packaged to go."

Follow Chow Bella on Facebook and Twitter.

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in Phoenix.

 

Join the New Times community and help support independent local journalism in Phoenix.