Wake Up Call

The Last Barfighter Is A Beer-Dispensing "Beercade"

Behold The Last Barfighter beercade, a digital arena in which two beer lovers do battle for the only prize that really matters: Beer. The beercade arose from North Carolina based, Big Boss Brewing Company desire to make beer tastings a little more engaging and interesting.

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The Last Barfighter pits players against each other in an original arcade game modeled after classics like Street Fighter. Beating the snot out of your opponent doesn't just earn you bragging rights and another free game but beer, glorious beer, dispensed directly into your waiting cup.

Of course this system of rewarding the winner does mean that there's a certain self-limiting element to playing Barfighter. At some point the winner is going to be inebriated to the point at which other people will be able to have a go. Sadly the game isn't available online for "practice" but the press release from Big Boss lays out some of the finer details:

Players choose one of five characters representing the five year-round Big Boss brews: Hell's Belle, Bad Penny, Angry Angel, Blanco Diablo and High Roller. In what looks like a standard biker bar, the players fight in three rounds using basic fighting moves like punches and kicks, as well as signature moves like fire throwing, unicorn horn impaling and butt slaps. The best player of the three rounds wins, and a sample of beer is automatically dispensed via the Beercade taps.

We do have to wonder how long it will be before people build their own home brew version of this game and reverse the rules so that losing requires you to drink. Beer pong for the digital age?

They commissioned the McKinney ad agency, famous for the Travelocity Gnome, to come up with something. McKinney has an internal program similar to Google's famous 20% policy. McKinney employees are encouraged to spend 10% of their time working on project of pure innovation. The beercade is the result of one of those innovations sessions. Everything from the actual game, to the design of the arcade cabinet, to the typography on said box, was produced in house as paid labor of love.

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Ando Muneno
Contact: Ando Muneno