^
Keep New Times Free
4

The South by Southwest Goes Boldly Where Most Breakfast Sandwiches Have Never Gone Before

The Guilty Pleasure: The South by Southwest
Where to Get It: Welcome Chicken + Donuts
Price: $5.50
What it Really Costs: The dawning realization that the other breakfast sandwiches in your life are sad and dull.

How do you get South Phoenix to become a hipster-approved breakfast and lunch destination? You open up a fried chicken and artisanal doughnut hut inside a cleverly repurposed KFC restaurant, of course.

It seems to be working for Welcome Chicken + Donuts, the quirky counter-service restaurant near the corner of 16th Street and Buckeye Road. Since opening its doors in late 2014, the restaurant has inspired its share of cross-city commutes. People come from far-flung corners of the Valley for its twisty menu of crispy, twice-fried Korean-style chicken combo platters, which are paired with Asian-inspired sauces and sides. 

And they come for the doughnuts, of course, dreamy confections with names and descriptions that sound more like poetic fragments: chocolate rose with pistachio, grapefruit mimosa, and Thai tea. Just try and leave the restaurant without stopping to gape at the bakery counter with the kind of slack-jawed wonder that will make the counter guy on duty wonder if you've ever seen a doughnut before in your life.

But if you can make it past the bakery counter, it's worth getting your meat and flour fix in another way. We're talking about the South by Southwest, one of Welcome Chicken + Donut's original breakfast sandwiches. 

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

A typical American fast food breakfast sandwich usually involves an eggy puck stuffed inside an English muffin. The South by Southwest is no typical breakfast sandwich, though. Fittingly, it's made on one of the restaurant's signature cake doughnuts. The golden-brown doughnut, sliced clean in half like a bagel, is a dense, faintly sweet vessel for all the layers of bold flavor packed in between. 

The bread is dressed in the restaurant's signature Thai yum sauce, which wraps the whole sandwich in sweet and salty notes. At its base, it's stuffed with your choice of either sausage or fried bacon. We prefer the juicy, savory nubs of sausage over the salty bacon, but it's your call. On top of the layer of breakfast protein, there's a nicely cooked fried egg, which is almost entirely smothered by a glossy heap of melted cheddar cheese. To finish it off, the egg-and-cheese patty is topped with a sweet, mildly spicy jalapeño relish, which adds an unexpected blast of sweet heat.

At first bite, it's all too much; the Thai Yum sauce seems too sweet, and the jalapeño relish too bold and acidic. But then the ingredients start to sync up, the egg and cheese mellowing out the brightness of the sauce and relish. The sandwich becomes a strangely addictive medley of flavors, in turns sweet and savory and spicy.

You may come to South Phoenix for a hipster feast of Korean fried chicken and artfully glazed doughnuts. But we suggest you stay a bit longer to experience the South by Southwest for yourself. 

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the New Times community and help support independent local journalism in Phoenix.

 

Join the New Times community and help support independent local journalism in Phoenix.