Will Ferrell has done another series of ads for Old Milwaukee Beer this time in... Sweden? The comfortably retro looking ads are apparently airing on Swedish television and feature Ferrell speaking fondly of Old Milwaukee Beer in Stockholm and ts environs.
This is the second set of ads Ferrell has done for Old Milwaukee, the first being an equally strange series aired earlier this year during the Super Bowl but only to a tiny audience of viewers in North Platte, Nebraska. That original ad can be considered a masterwork of viral guerilla advertising.
Infart is of course Swedish for "approach" or "drive." I
Here's another ad with Ferrell actually speaking Swedish. Slate's commentators seem to have formed a consensus that he is saying, "This is my boat. This is my woman. And this is my beer. Old Milwaukee. It's all right." Ferrell actually married a Swedish actress, Viveca Paulin, so perhaps it's not surprising that these ads are popping up there.
Here's another ad with Ferrell... riding a bicycle to some truly VHS worthy music.
And finally, here's Ferrell trying on a more dramatic role.
Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.