And the new spot is much more than somewhere to grab a bottle. There's a wine retail shop, wine bar and casual French bistro all under one roof. Jamie’s opened on Friday at the southeast corner of Goldwater Boulevard and Main Street and serves customers Tuesdays through Sundays from 11 a.m. to 9 p.m.
Hormel's travels with longtime friend and business partner Jack Borenstein inspired the venue.
“We would visit all of these amazing wine stores and realized there was nothing in Arizona comparable to what we were seeing in LA, New York and Paris,” says Borenstein, co-owner of Jamie’s Bottle Shop. “We decided to give it a shot and do our own wine store similar to the ones we saw in bigger cities.”
Inventory features more than 700 labels spanning national and global wine regions and 5,000 bottles with price tags ranging from $15 to $15,000. Discover well-known varieties like California cabs alongside lesser-known grapes such as negroamaro from Italy.
Exclusive and rare finds from Château Pétrus and Château Lafite Rothschild are kept in the locked, temperature and humidity-controlled Reserve Room.
Wines by the glass offer something for every preference and budget. For $11, you can get bubbles from Washington or a garnacha-tempranillo blend from Spain. There’s also a Bordeaux blend by Château des Eyrins at $22 and Krug Champagne for $75. There will be 30-40 glass options at any time.
Both bottle and glass lineups are procured to represent mainstream houses and hidden gems alike.
“I wanted to carry really recognizable wines and balance those with hard-to-get wines,” Borenstein says. “The idea was for us to be an educational hub and that was the main reason for having such a wide selection.”
For example, guests can experience the nuances that differentiate a California cabernet sauvignon from one hailing from Bordeaux.
Jamie’s will have a wine club and offer wine classes. The private Champagne Room will host events and tastings.
Jamie's Bottle Shop will offer 700 labels spanning national and global regions and 5,000 bottles with price tags ranging from $15 to $15,000.
Jamie's Bottle Shop
Wish to linger? There’s a dine-in Parisian bistro-style menu of sandwiches, salads and shareables like crudites, spinach artichoke dip and caviar with chips. Soft serve and cookies will satisfy hankerings for something sweet.
The kitchen sources from local vendors, including McClendon’s Select, for produce and other ingredients.
Patrons can choose to sip and nosh at the bar, at one of the four tables in the dining area or pull up a seat at the window bar and people watch on Main Street.
The 2,300-square-foot space is filled with natural wood furnishings and decor. All pieces are custom-built, including the floor-to-ceiling shelves in the retail space.
Hormel and Borenstein have both had formal wine education. But Borenstein still vividly recalls the days when ordering wine was like trying to decipher a different language. These memories were influential in the vibe they wanted their shop to exude.
“When Jamie and I would drink wine, we didn’t even know how to pronounce the names of some of them,” Borenstein says. “Here, the whole idea is to make it approachable so you can learn and not feel judged or insecure.”
