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Arizona kids have about a 15-percent success rate when trying to buy cigarettes and other tobacco products from retail outlets across the state — and Arizona Attorney General Tom Horne is pissed.
“For every 20 minors that walk into a store in Arizona to buy
cigarettes, three of them — without fake ID’s or lying or even trying to
hide their true age — will be able to buy cigarettes,” Horne says.
The AG’s Office released figures yesterday outlining the failure rates of retail outlets when it comes to selling underage kids tobacco products.
According to Horne, tobacco retailers across the state are failing to
ID kids trying to buy cigarettes 14.6-percent of the time, according to
the results of an investigation that targeted 1,979 tobacco retailers
across the state.
In the more rural parts of the state — Apache,
Coconino, Gila, Graham, Greenlee, La Paz, Navajo, and Pinal counties —
the failure rate was 25 percent or higher.
“My office is
serious about preventing tobacco sales to minors,” Horne continues. “We
regularly send out underage volunteers who attempt to make
purchases, and if they are offered the opportunity to buy tobacco
products by a store clerk, that is a violation of state law. The clerk
is held personally liable for paying a fine of up to $300, which should
be a powerful disincentive for anyone to sell tobacco to a minor.”
Horne’s
solution: a far-from-clever campaign of public service announcements
with the catch phrase “pay the price” (not quite as catchy as “click it or ticket.“) to remind retailers who sell
tobacco to kids of the $300 fine they face if caught.
Horne
says the Attorney General’s Office has released a 30-second T.V. PSA —
as well as an accompanying radio spot — with the aforementioned slogan
that will be broadcast statewide.
A spokeswoman for the AG’s Office is looking into how much these PSAs cost, and who’s paying for them. We’ll let you know when she gets back to us.
