Valley Life

Rafi lookalike contest coming to downtown Phoenix. How to enter

A total of $5,000 will be awarded to those who most look like the ubiquitous Valley lawyer.
Local cosplayer Chloe Adams as a Rafi billboard at Phoenix Fan Fusion 2025.

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The face of Brandon Rafi is pretty inescapable in the Valley. The smiling countenance of the local personal injury attorney and namesake of the Rafi Law Group is plastered on billboards, light rail trains, benches and basically anywhere and everywhere imaginable across the metro Phoenix area.

Later this month, though, things will get even more Rafi-fied in the Valley.

The Rafi Law Group will host a Brandon Rafi lookalike contest on Wednesday, June 25, at the X-Phoenix residential building, where locals will compete to see who can transform themselves into a clone of the Valley’s most identifiable attorney.

A total of $5,000 in cash prizes are up for grabs during the contest, which was announced earlier this week by the firm.

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Dressing up like Rafi isn’t as strange as you think. Last Halloween, one Valley resident went as Rafi. Earlier this month, local cosplayer Chloe Adams attended Phoenix Fan Fusion – a popular place to cosplay – as a Rafi billboard with a video of her costume going viral on TikTok. (She later posted on social media that she collaborated with Rafi Law Group on creating the outfit and was later given tickets to an Arizona Diamondbacks game by the firm.)

How to enter the Rafi lookalike contest

According to a social media post by Rafi Law Group, the contest will take place from 6 to 8 p.m. on June 25 on the ninth floor of X-Phoenix, 200 W. Monroe St. It’s free to enter and open to participants of all ages.

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Live 101.5 FM radio personality Joey Boy will host the contest. Free food from Taco Boys will be available at the event.

The first place winner will be awarded $2,500 in cash, while second place gets $1,500 and third place nabs $1,000.

More details about the Rafi lookalike contest are available here.

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