Valley Life

Danelle Plaza memories: A look back at Tempe’s beloved strip mall

A nostalgic trip through the East Valley landmark’s history and the spots people loved most.
The entrance to Danelle Plaza in 1972.

Tempe History Museum

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Tempe’s Danelle Plaza has stayed quirky and colorful for more than 60 years. The strip mall at Mill and Southern avenues has hosted an ever-changing cast of businesses over the decades. It’s also been a go-to hangout for generations of locals.

Built in the early 1960s by the Omar Development Corporation, the plaza was touted as “Tempe’s new downtown.” Its spaces featured a varierty of restaurants, stores and bars, and even served as a temporary home for Tempe’s City Hall in the late ’60s and early ’70s.

Danelle Plaza’s tenants have long been the stuff of Tempe lore and helped it become a beloved destination.

A brochure for Danelle Plaza early in its lifespan.

City of Tempe

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Nightspots like Dan T’s and the strip club World Famous became infamous gathering places, while Star System, later known as Merlin’s, hosted rock, punk and new wave bands in the early 1980s.

Other memorable businesses included Adventure Travel, Capistrano’s Italian Deli and Ferrara Hair Fashions. Vladamir “Ladmo” Kwiatkowski, co-host of the iconic local kids’ show “The Wallace and Ladmo Show,” even operated a toy store there in the 1970s. In the 1980s, skate shop Skate in the Shade drew local kids with a standout feature: a full cement pool built for grinding.

In the 1990s, the long-running Yucca Tap Room, which had opened decades earlier, became a focal point of Tempe’s thriving rock scene. Now-legendary local bands like Gin Blossoms, The Refreshments and Dead Hot Workshop packed the bar with huge crowds.

Murals at Tempe’s Danelle Plaza.

Neil Schwartz Photography

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By the 2000s and 2010s, Danelle Plaza had taken on a scruffier, arts-forward identity. Yucca Tap Room continued to thrive as a hub for live music while small galleries, vintage shops and DIY spaces cycled in and out of the storefronts. The surrounding neighborhood embraced the plaza’s offbeat homegrown vibe, turning it into a gathering place for local artists, musicians and skaters long before creative districts were a trend.

In recent years, renewed interest in revitalizing aging commercial centers put Danelle Plaza in the spotlight. Tempe officials and developers have mapped out plans for a major mixed-use redevelopment that would bring new housing, retail and public art to the site. Supporters see it as a chance to modernize the aging landmark while longtime fans hope the project preserves the quirky character and independent spirit that defined the plaza for decades.

Here’s a nostalgic look at historic photos of Tempe’s Danelle Plaza and how the strip mall has evolved over the decades.

The members of ’60s rock band Hearsemen pose for a photo in the parking lot of Danelle Plaza.

Tempe History Museum

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A sign for the Tempe City Hall and Municipal Complex that was located at Danelle Plaza between 1969 and 1971.

Tempe History Museum

The Tempe City Council meets at Danelle Plaza in 1970.

Tempe History Museum

Tempe’s Yucca Tap Room, which has been owned by the Hu family since the early ’70s. The bar has been a cornerstone of Danelle Plaza for decades.

Tempe History Museum

A 1973 photo of Ladmo’s Toy Store at Danelle Plaza. The retailer was owned by the co-host of the famed Valley children’s show.

Tempe History Museum

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The entrance to Tempe Moose Lodge 2218 at Danelle Plaza in 1973.

Tempe History Museum

A 1972 photo of Golden Dragon restaurant at Danelle Plaza.

Tempe History Museum

A photo Lil Punkins nursery school at Danelle Plaza in the 1970s.

Tempe History Museum

Capistrano’s Italian Deli at Tempe’s Danelle Plaza in 1975.

Tempe History Museum

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A CB radio shop (remember those?) at Danelle Plaza back in the mid-1970s.

Tempe History Museum

A 1977 photo of Ferrara Hair Fashions at Danelle Plaza in Tempe.

Tempe History Museum

If your TV set was busted back in the mid-’70s, you could take it to Van’s Television Sales and Service at Danelle Plaza.

Tempe History Museum

The exterior of Dan-T’s, one of many bars at Danelle Plaza in Tempe over the decades.

Tempe History Museum

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Tempe residents tipped back a few at Danelle Plaza bar The Still on Mill back in the early 1980s.

Tempe History Museum

A 1980 photo of the concrete pool at Danelle Plaza outside of the Skate in the Shade store.

Tempe History Museum

A local skater grinds out a move in the concrete pool outside of Skate in the Shade.

Tempe History Museum

The entrance to Adventure Travel at Danelle Plaza in 1980. The travel agency was owned by local Fred Stone Jr.

Tempe History Museum

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Tempe Mayor Harry Mitchell, bottom left, inside the ARC Thrift Store in 1981. The shop operated at Danelle Plaza for decades before closing in the 2010s.

Tempe History Museum

The exterior of ARC Thrift Store, which opened in 1980.

Tempe History Museum

Tempe band The Psalms performing at Merlin’s in 1982. The spot, originally called The Star System in the late ’70s, was located in the southeast corner of Danelle Plaza. It hosted influential local and touring punk and New Wave acts, including Fear, The Go-Go’s, Billy Clone and the Same, Killer Pussy and The Feederz.

Tempe History Museum

A 1984 photo of Danelle Plaza strip club World Famous.

Tempe History Museum

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Q & Brew in 1988. The legendary Tempe pool hall opened on Mill Avenue in 1963 and moved to Danelle Plaza in 1987. It’s still serving players today.

Tempe History Museum

Roger Clyne, second from left, and the rest of famed Tempe band The Refreshments perform at Yucca Tap Room in 1996.

Provided by the Hu family

A crowd in the parking lot of Yucca Tap Room in the ’90s.

Provided by the Hu family

Matty B. bringing color to Tempe Art A Gogh-Gogh in 2016. The monthly art event was a staple of Danelle Plaza for years.

Benjamin Leatherman

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