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Brides-to-be who haven’t said yes to the dress yet can stop by the Renaissance Phoenix Glendale Hotel this weekend, where direct-to-consumer bridal and special-occasion brand Azazie will host a pop-up market on Saturday, Jan. 17.
From 9 a.m. to 5 p.m., attendees can shop for and try on wedding dresses, bridesmaid dresses and formalwear in sizes 00 to 30. Many dresses will be offered at a significant discount; some bridal gowns will cost only $100. Attendees can enter giveaways to get on-site coupons and enjoy themed photo ops with veils, bouquets and signs; extra discounts will be given to customers who post their photos on social media.
Azazie is an online-only brand, so pop-ups like these allow customers a rare chance to see their options in person.
“These events reimagine the bridal shopping experience. Instead of a structured appointment, brides and their closest friends can explore collections organically, discover trends in real time, and feel inspired together, says Daniel Sanchez, Azazie creative director. “And because many styles are offered at up to 85% off, brides often have the freedom to leave with more than one dress option — whether it’s a ceremony look, reception change, or weekend wardrobe — without compromising on style or budget.”
Azazie carries hundreds of wedding dresses on its website in a wide range of styles: romantic, minimalist, dramatic and beyond.
“Modern brides are prioritizing authenticity over tradition,” Sanchez says. “We’re seeing a shift toward clean silhouettes with thoughtful details: detachable elements, architectural draping, and soft structure that allow brides to personalize their look without sacrificing timelessness.”
When it comes to bridesmaids’ dresses, the bywords are versatility and inclusivity, he adds.
“Mix-and-match styling, fluid fabrics and extended sizing allow bridal parties to feel cohesive while still celebrating individual style,” he explains.
There’s no cost to attend the event, but $30 VIP tickets are available, which grants early entry between 8 and 8:30 a.m. and guaranteed private fitting room access. One VIP ticket covers up to four people and a $30 credit will be applied to one purchase. All purchases at the pop-up are final sale.
The Renaissance Phoenix Glendale Hotel is located at 9495 W. Entertainment Blvd., Glendale.
