Jesika Novoa Is the Valley's "Gothic Chola"

Jesika Novoa always has had an eye for beauty. In fact, it's been her driving force toward happiness.

Once upon a time, the 31-year-old was working for an insurance company doing accounting work and making really good money. "I was able to afford anything I wanted, but I was really unhappy," says Novoa. "I had to drag myself to work every day."

KEEP PHOENIX NEW TIMES FREE... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Andie Flores