Business types will tell you it's best to keep a one-minute "elevator speech" at the ready. Typically, that's about all the time you get to reply after someone asks about what you make or do.
But 32 Arizona artists and arts organizations had the luxury of a full six minutes to pitch their "innovative arts-based ventures" during this year's round of Arizona Art Tank events presented by the Arizona Commission on the Arts.
"It's fascinating to see how different artists explain the work they're doing and the work they want to do," says Robert Booker, executive director for Arizona Commission on the Arts. When the Arizona Association of the Deaf pitched their venture in Peoria, an on-stage presenter used sign language while a translator in front of the audience helped those not proficient in American Sign Language to understand their words. "Everybody that presented this year was really at the top of their game," Booker says.